“Racist Lady”: Argentine model and actress Ximena Pichel sparks outrage in Mexico City

A new controversy is rocking social media in Mexico after Argentine model, actress, and singer Ximena Pichel starred in a video in which she hurled racist and classist insults at a Mexico City police officer. The incident, recorded on the streets of the capital, shows the woman insulting and abusing the officer with discriminatory remarks such as "I hate black people like you" and "Don't insult me, you damn black guy."
The situation sparked a wave of criticism on social media, where users quickly dubbed her “Racist Lady,” turning the case into a national trend and sparking debates about racism, xenophobia, and verbal violence in the country.
Ximena Pichel presents herself on social media as an Argentine model, actress, and singer , with appearances in commercials and musical events. Her name and public profile were quickly identified by internet users after the video was released, leading to the widespread disclosure of her personal and professional information.
Several users questioned his career and professional ethics, emphasizing that a public figure must take responsibility for his actions, especially when they foster hatred and discrimination.
In the viral footage, Pichel is seen arguing with the police officer, insulting him with racist and classist language while aggressively confronting him. According to social media reports, the altercation began when the officer stopped the woman for an alleged traffic violation, leading to a verbal exchange that quickly escalated.
Phrases like "I hate black people like you" sparked the most outrage among users, who called the woman's behavior unacceptable and demanded legal and social consequences for her conduct.
🚨 #XimenaPichel , #LadyRacista : Because she came out to give her statements after going viral for attacking and insulting the officers with her skin tone when they tried to put a spider on her in #Condesa . 😱"I'm not racist, I even worked with Mexicans," she declared.
🤡🤡🤡🤡🤡… pic.twitter.com/8WgdBSGfo1
The hashtag #LadyRacista trended on Twitter and TikTok in Mexico, garnering thousands of comments condemning Pichel's actions. In addition to criticism, memes and videos parodying the scene multiplied, accompanied by calls for reflection on the racism that persists in society.
Influencers, activists, and entertainment personalities also joined the conversation, emphasizing that expressions like Pichel's must be denounced and made visible to prevent racism from becoming further normalized in public spaces.
In Mexico, the Federal Penal Code establishes that discrimination based on race, skin color, or national or ethnic origin may constitute a crime that merits administrative and criminal sanctions. Furthermore, the Constitution expressly prohibits all forms of discrimination, so this type of conduct could lead to an investigation if the victim chooses to file a formal complaint.
So far, there is no information on whether the assaulted officer or the Citizen Security Secretariat will take legal action against the woman.
The case of Lady Racista rekindled a profound debate in Mexico about structural racism, classism, and the manifestations of hatred that persist in everyday life. Experts and activists took advantage of the video's viralization to highlight the importance of education in values such as respect and equality, as well as the need to enforce the law to eradicate discriminatory behavior.
Civil organizations emphasized that it's not enough to simply express outrage on social media: it's essential to promote spaces for dialogue and training to prevent racism and foster peaceful coexistence in Mexican society.
The incident involving Ximena Pichel , now known as Lady Racista , highlights the urgency of combating racism and discrimination in Mexico. The massive reactions on social media reflect a social rejection of this type of behavior, but also highlight the need to move from virtual condemnation to concrete action to build a more just and inclusive society.
La Verdad Yucatán